Cost of Living and U.S. Trade War Top Concerns for Canadian Voters in 2025 Election
Our latest survey reveals that Canadian voters in 2025 prioritize cost of living and the U.S. trade war over party loyalty.
The Power of SMS as a Leading Market Research Tool for Political Polling
Discover how SMS transforms political polling through innovative data collection methods and improved response rates.
Are Labels on Canadian Products Clear to Consumers?
A majority of Canadians are seeking out Canadian products, but clear definitions are needed to help guide purchases.
How Canadians Watch Movies: Theatre Attendance, Preferences, and Pet Peeves
As movie award season kicks off, we wanted to hear from Canadians about their theatre-going habits and movie-watching preferences.
Half of Canadians Have Set Goals or Resolutions for 2025
Nearly half of Canadians have made resolutions for 2025, with health and financial goals topping the list and confidence in achieving them on the rise.
How Will Trump’s Presidency Impact Travel to the U.S. for Canadians?
Nearly one-third of Canadians anticipate travelling less to the U.S. due to Donald Trump’s election as President.
What Do Canadians Think About Donald Trump’s Impact on Canada?
Two thirds of Canadians believe that Donald Trump’s election as President of the United States will negatively impact the Canadian economy.
Strategies for Creating an Effective Focus Group Discussion Guide
An online focus group discussion guide isn't just a document – it's the foundation of your entire qualitative research strategy.
What Holiday Traditions Do Canadians Prefer? Turkey, Eggnog, and Festive Pajamas Lead the Way
How Canadians celebrate holiday traditions, including their top choices for meals, drinks, and festive fun.
Trending in 2024: The Good, the Meh, and the Just-Not-Yet
Some trends from our 10 Trends to Watch in 2024 post truly took flight this year (and some? Well, they’re still waiting for their boarding pass.