The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]
With the Canadian Federal Election taking place on October 21st and the US Presidential election slated for 2020, itâs a perfect time for us researchers to reflect upon sampling, declining response rates, margins of error, and questionnaire wording for federal election polling surveys. Those of you who are not researchers [...]
Smaller companies, especially start-ups, often face challenges because they lack financial security or specialist resources such as research leads. To make matters worse, when it comes to cutting costs, itâs the marketing and research budgets that are frequently the first to be reduced. Fortunately, however, the range of cost-effective tools [...]
Smaller companies, especially start-ups, often face challenges because they lack financial security or specialist resources such as research leads. To make matters worse, when it comes to cutting costs, itâs the marketing and research budgets that are frequently the first to be reduced. Fortunately, however, the range of cost-effective tools [...]
In the last decade, there have been significant changes to how researchers define âcustomer satisfaction,â as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]
It might sound obvious, but your sample is the most important part of your market research project. Too often, it seems like the survey participantsâ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond [...]
So you have googled different research methodologies available and have decided that online research is your chosen golden nugget. In particular, you are interested in using an online sample because you wish to ask the same or similar individuals questions about your business and products. Online sampling can be a [...]
Learn how Online Panels for B2B Research can improve cost efficiency, data quality, and security with trusted partners and pre-screening.
Toronto, ON, July 31, 2019 Brendan Sammon joins The Logit Group Inc. The Logit Group, one of North Americaâs largest independently owned market research execution and data collection firms is proud to welcome Brendan Sammon, who has joined the team as Vice President of Client Development. In his new role, [...]
For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT). If youâre not familiar with this method, itâs a really cost-effective way to test your product with real people [...]