The Importance of Inclusive Design When Creating Surveys

The rise of inclusive design across a number of industries can only be described as a good thing. After all, most companies want their products to be able to be used by as many target consumers as possible. Inclusive design is defined by the Inclusive Design Institute as “design that [...]

Move over, millennials; it’s Gen Z’s time

Generation Z, more popularly known as Gen Z, is about to do something few are sufficiently prepared for: in 2019, Gen Z will surpass millennials to become the most populous generation across the globe, comprising approximately 32% of the population. This will require a fundamental shift in marketers’ attitudes regarding [...]

Market Research Undoubtedly Benefits From the Use of Artificial Intelligence

There is an excellent chance that most people encounter artificial intelligence in the course of their everyday activities. When what appears to be a customer service representative offers assistance to someone perusing a website, that’s artificial intelligence. The information in a person’s news feed is curated by artificial intelligence; at [...]

New Year, New Blog

Welcome, It seems like we just rung in the New Year and now we’re already well into February. While this is normally the time of the year where New Year Resolutions start to taper off and old habits creep back in, we wanted to make sure we keep growing and [...]