We recently asked Canadians in our national poll which flavour of potato chips they think is Canada’s signature potato chip flavour, and results find that almost one half of Canadians believe it’s ketchup.
A majority of Canadians support federal efforts to reduce the projected number of new permanent residents, preferring immigration efforts targeting skilled workers.
Many Canadians find it difficult to afford daily living expenses, with a declining majority concerned about their ability to afford healthy food, heating, and rent or mortgage costs.
Canadians are feeling financially worse off this year, with key concerns being saving for retirement, affording healthy food.
Leverage micro-moments to connect with consumers and drive engagement through personalization, video, and voice search strategies.
Customer Journey Mapping can businesses improve customer experiences and drive business growth with actionable insights.
At its core, Influencer Marketing ROI refers to the return on investment generated by an influencer marketing campaign.
About one-quarter of Canadians believe that the Toronto Maple Leafs will win the Stanley Cup this year, with more support coming from those in Ontario and from younger residents.
The majority of Canadians are washing their bed sheets once every two weeks or more often, with bathroom towels being washed much more frequently.
Social listening isn’t just about catching trending hashtags or customer mentions; it’s about diving deeper into online conversations and unearthing the unspoken.