When your next project deadline is too close for comfort and stakeholders expect actionable insights that drive real business decisions, the quality of your B2B market research can make or break your success.
Brand tracking measures consumer sentiment, advertising effectiveness, and competitive positioning to guide strategic marketing decisions.
As the trade dispute between Canada and the U.S. continues, Canadian attitudes toward American products are showing signs of long-term change.
Our latest joint poll with Hudson Pacific highlights key trends in AI usage demographics in America, revealing sharp divides by age, race, and education.
In our latest Hudson Pacific–Logit Group Poll, we asked Americans to go beyond broad headlines and rank the top U.S. economic priorities using a MaxDiff tradeoff exercise.
With summer heating up across the country, we asked Canadians to share their top BBQ food picks—and the results reveal some clear favorites.
Our joint study with Narrative Research reveals rising financial concerns in Canada in 2025, with food and retirement savings topping the list.
Discover how The Logit Group's QuestionIQ uses AI to transform survey responses into meaningful conversations while saving time and money on data collection.
As Canada prepares to finalize a new trade and security agreement with the United States, our latest survey sheds light on Canadian views on economic leadership.
In our work with academic institutions, policy think tanks, and public affairs teams, one thing has become clear: traditional political research methodologies are being stress-tested by the speed of public opinion.
