Political Sentiment and Media Trust: A Comprehensive Survey Analysis
In the era of information overload, the relationship between political sentiment and media trust has become increasingly complex and pivotal.
Logit Influencer Series – Episode 2
How canĀ market researchĀ companies elevate insights through storytelling, inclusivity, dashboarding and data visualization? In Episode 2 of the LogitĀ Influencer Series, our Managing Partner Sam Pisani Ā discusses this topic and many more top-of-mind issues in market research, alongsideĀ Roben Allong, Priscilla McKinney and Donald Williams. https://youtu.be/rPCuTP1qd5o
Canadiansā Preference In The US Election
Among Canadian adults, there is overwhelming support for Joe Biden in the upcoming American presidential election. At least three-quarters of Canadians in each of the countryās five regions would prefer Biden. October 23, 2020 CANADIANSā PREFERENCE IN THE US PRESIDENTIAL ELECTION There is massive support for Democrat Joe Biden among [...]
Unmasking Qualitative Interviewing
The Covid-19 pandemic has now been with us for over half a year and looks likely to affect everyone, both personally and professionally, well into 2021. Without question, the corona virus has been an uber-disrupter forcing changes in just about every industry one can think of. When looking at the [...]
Validating Online Voter Respondents
With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]
New Scholarship for Black & Indigenous Students
August 18, 2020 The Logit Group Announces New Scholarship for Black/African and Indigenous Students at Humber College Toronto, ON - Marketing research firm The Logit Group is investing in creating more opportunities for Black/African and Indigenous people in the field of market research. The scholarship will be available to Black/African [...]
Three Lessons From Election Season Polling
With the Canadian Federal Election taking place on October 21st and the US Presidential election slated for 2020, itās a perfect time for us researchers to reflect upon sampling, declining response rates, margins of error, and questionnaire wording for federal election polling surveys. Those of you who are not researchers [...]
Personalized Marketing With Voter Profiling
If you use a service like Netflix or Amazon Prime, have you ever questioned its ability to know you well enough to offer up a film or show that you would be interested in watching? Itās something Iāve wondered aboutāthis capability of presenting me with the right thing at the [...]
Move over, millennials; itās Gen Zās time
Generation Z, more popularly known as Gen Z, is about to do something few are sufficiently prepared for: in 2019, Gen Z will surpass millennials to become the most populous generation across the globe, comprising approximately 32% of the population. This will require a fundamental shift in marketersā attitudes regarding [...]