What Is the Most Iconic Canadian Brand?
With Canada Day quickly approaching, we wanted to understand which brands Canadians deem to be Canadian, and what influences whether or not a brand is considered Canadian.
Are Spam Calls and Texts on the Rise?
Many Canadians feel that spam calls and texts are on the rise, and a majority place the responsibility to limit spam calls and texts at the foot of telecom providers.
Buy Canadian Sentiment Grows as More Canadians Avoid U.S. Products
New data shows strong buy Canadian sentiment, with many Canadians actively avoiding U.S. goods and seeking locally made products.
What Is the Most Important Election Issue for Canadians?
As the election campaign continues, Canadians increasingly see the cost of living as the predominant issue, followed by the US trade war.
Rising Stress Levels Are Threatening Canada’s Reputation for Politeness
This study explores whether rising stress and social changes are eroding Canada’s reputation for politeness in public and online spaces.
Cost of Living and U.S. Trade War Top Concerns for Canadian Voters in 2025 Election
Our latest survey reveals that Canadian voters in 2025 prioritize cost of living and the U.S. trade war over party loyalty.
Are Labels on Canadian Products Clear to Consumers?
A majority of Canadians are seeking out Canadian products, but clear definitions are needed to help guide purchases.
How Canadians Watch Movies: Theatre Attendance, Preferences, and Pet Peeves
As movie award season kicks off, we wanted to hear from Canadians about their theatre-going habits and movie-watching preferences.
Half of Canadians Have Set Goals or Resolutions for 2025
Nearly half of Canadians have made resolutions for 2025, with health and financial goals topping the list and confidence in achieving them on the rise.
How Will Trump’s Presidency Impact Travel to the U.S. for Canadians?
Nearly one-third of Canadians anticipate travelling less to the U.S. due to Donald Trump’s election as President.