According to our latest study with Narrative Research, one third of Canadians have tattoos, and most have no regrets about getting them.

Canadian residents are increasingly likely to be renting their home, while those with a mortgage tend towards fixed rates over variable.

A majority of Canadians are concerned about inflation and their ability to afford daily living expenses such as healthy food, heating and rent or mortgage.

Three quarters of Canadian residents have noticed the phenomenon of ‘shrinkflation’ in the last few months, and many are taking action as a result.

Over a third of Canadian residents have been challenged by high costs of domestic flights and many would like to see increased flight options.

A large majority of Canadians support banning cellphones in public school classrooms in order to reduce distractions in the learning environment.

A majority of Canadians are optimistic about 2024 personally, though fewer are hopeful about the state of the world more generally.

This year has clearly proven to be a stressful one for many residents of Canada, with 40% saying that their personal level of stress is greater than it was a year ago.

Consistent with previous results, a strong minority of Canadians have already purchased or consumed non-alcoholic drinks, or are interested in trying out this type of beverage.

Two thirds of Canadians are planning on shopping Black Friday/Cyber Monday deals this year, up from just half a year ago.