Smaller companies, especially start-ups, often face challenges because they lack financial security or specialist resources such as research leads. To make matters worse, when it comes to cutting costs, it’s the marketing and research budgets that are frequently the first to be reduced. Fortunately, however, the range of cost-effective tools [...]
So you have googled different research methodologies available and have decided that online research is your chosen golden nugget. In particular, you are interested in using an online sample because you wish to ask the same or similar individuals questions about your business and products. Online sampling can be a [...]
Learn how Online Panels for B2B Research can improve cost efficiency, data quality, and security with trusted partners and pre-screening.
For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT). If you’re not familiar with this method, it’s a really cost-effective way to test your product with real people [...]
When it comes to low turnouts for elections, the ability to vote online is consistently mentioned as one of the best ways to improve response rates—theoretically, it’s so easy that anyone can do it quickly and without hassle. Online voting can also mean better verification for both voters and auditors. [...]
If you use a service like Netflix or Amazon Prime, have you ever questioned its ability to know you well enough to offer up a film or show that you would be interested in watching? It’s something I’ve wondered about—this capability of presenting me with the right thing at the [...]
Generation Z, more popularly known as Gen Z, is about to do something few are sufficiently prepared for: in 2019, Gen Z will surpass millennials to become the most populous generation across the globe, comprising approximately 32% of the population. This will require a fundamental shift in marketers’ attitudes regarding [...]
There is an excellent chance that most people encounter artificial intelligence in the course of their everyday activities. When what appears to be a customer service representative offers assistance to someone perusing a website, that’s artificial intelligence. The information in a person’s news feed is curated by artificial intelligence; at [...]