Toronto, ON, March 10th, 2020 Paul Izzo joins The Logit Group Inc. The Logit Group, one of North America’s largest independently owned market research execution and data collection firms is pleased to announce that Paul Izzo has joined the team as Vice President, Sales & Business Development. In his new [...]
Top 5 Market Research Predictions for 2020 This is the time of year when everybody seems to be making predictions. Within the realm of market research, I’ve seen quite a few articles forecasting methodologies and the impact of data privacy. From my own experience, here are five trends or changes [...]
Smaller companies, especially start-ups, often face challenges because they lack financial security or specialist resources such as research leads. To make matters worse, when it comes to cutting costs, it’s the marketing and research budgets that are frequently the first to be reduced. Fortunately, however, the range of cost-effective tools [...]
In the last decade, there have been significant changes to how researchers define “customer satisfaction,” as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]
It might sound obvious, but your sample is the most important part of your market research project. Too often, it seems like the survey participants’ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond [...]