Toronto, ON – June 17, 2025 – The Logit Group is pleased to announce the official launch of Calibr8, a next-generation data quality and fraud detection system designed to address the growing complexity of online research integrity. Built to integrate with any survey platform, Calibr8 offers real-time protection across eight critical dimensions of data quality, ensuring greater confidence in respondent authenticity and research outcomes.
“As fraud becomes more sophisticated—ranging from AI-generated content to device spoofing—the tools we use to ensure data quality must evolve in equal measure,” said Steve Male, Executive Vice President, Innovation & Strategic Partnerships at The Logit Group. “Calibr8 was built to meet this challenge with precision, scale, and transparency.”
Calibr8 has been validated across a range of fielding environments. In a recent internal evaluation spanning 43 distinct respondent sources, the system flagged 32% of completes as potentially fraudulent or poor-quality—demonstrating both the scale of the issue and the value of a layered defense.
“Calibr8 reflects our commitment to providing our clients with the most reliable, high-integrity data possible,” said Sam Pisani, Managing Partner at The Logit Group. “We believe this tool sets a new industry standard for proactive, science-backed data quality assurance.”
About Calibr8
Calibr8 is a modular fraud and quality detection framework that evaluates responses through eight distinct lenses:
- Global Restrictions – Blocks proxy, VPN, and geolocation anomalies.
- Metadata Scoring – Confirms device uniqueness using hardware and software fingerprints.
- Open-End Review – Evaluates the relevance and structure of open-ended responses.
- AI Detection – Identifies and removes AI-generated or copy-pasted text.
- Biometrics – Monitors behavioral inputs like keystrokes and cursor movements.
- Coherency Scoring – Flags inconsistent answers across related question sets.
- Behavioral Monitoring – Tracks long-term shifts in respondent patterns.
- Red Herrings – Detects inattentive or over-agreeable behavior.
Designed for flexibility, Calibr8 can be deployed pre-, mid-, or post-fielding and integrates easily with all major survey platforms. Full transparency, audit logs, and customizable scoring thresholds allow researchers to align fraud detection with the specific needs of their study.
For a full breakdown of Calibr8’s methodology and findings, including benchmark comparisons and detection performance by component, the complete whitepaper is available at: logitgroup.com/calibr8.
About The Logit Group
The Logit Group is a leading provider of data collection services in North America, offering a full range of quantitative methodologies supported by proprietary technology platforms. Through tools like Zamplia, Votified, QuestionIQ, and now Calibr8, Logit delivers innovative solutions that uphold the highest standards of research quality.
Media Contact
Sam Pisani
Managing Partner
sam.pisani@logitgroup.com
(416) 236-4770 ext. 223
