About Steve Male

Steve serves as the Executive VP of Innovation & Strategic Partnerships at The Logit Group. He boasts over 12 years of market research expertise, currently focusing on AI development, cutting-edge technology, and API-driven tools to enhance sample feasibility and data quality. A respected speaker at major North American market research conferences, he illuminates the future of tech forward methodologies.

Kristie Harris: Thinking big-picture

Whether it’s a global academic study or customer satisfaction work, Kristie Harris enjoys the variety and complexity of her role as Senior Project Manager. “I like being given more challenging problems to solve,” she says, “and having my hands in a bit of everything keeps things interesting.” For Kristie, seeing [...]

Dan Hamill: Meeting the challenge of execution

After nearly 25 years in market research, Dan Hamill is more convinced than ever that it’s the people that drive the industry’s progress forward. “For what we do, performance is a measure of an individual,” he says, “and if you don’t have the right individuals, there’s nothing to measure.” Logit’s [...]

Michael Churcher: A passion for technology

When Michael Churcher got his start with Logit in 1995, the company had two computers, and there was no IT department to speak of at all. Now as Vice President, Information Technology, he understands the overall machine - perhaps more than any Logit team member. “I literally built the machine,” [...]

Hamish Brailey: Increased efficiency

For more than 25 years, Hamish Brailey has been all about problem solving and delivering top-quality solutions from the field operations side of market research. “Resolving issues, developing new processes and figuring out new ways to execute our work, those are the things I enjoy most,” he says. While the [...]

Disha Chudasama: Mining diamond-level insights

Disha Chudasama has always been interested in data, joining Logit in 2019 with a background in computer science and engineering. “It’s a perfect fit for me,” she says, “and I’m able to apply my skill set to surveys and focus groups to draw valuable conclusions from our market research data.” [...]

Stephanie Reid: Leave no stone unturned

Since joining Logit in 2012, Stephanie Reid has taken a “leave no stone unturned” approach to her role as Senior Project Manager. That means getting as much information as possible from the clients — right at the outset of a project — in order to keep everyone informed and satisfied. [...]