The Importance of Brand Tracking Studies for Your Business Growth
Brand tracking studies are a type of market research that helps businesses measure and track their brand awareness and customer loyalty.
Logit Congratulates 2022-23 BIPOC Scholarship Winners
The Logit Group is thrilled to announce the recipients of the 2022-2023 BIPOC Scholarship for Humber College's Research Analyst post-graduate certificate program.
How to Find High-Quality Market Research Near You
In today's ever-changing business landscape, having a clear understanding of your target audience and market is essential.
Danielle Rissmeyer Selected as 2023 GreenBook Future List Honoree
The Logit Group is absolutely thrilled to announce that Danielle Rissmeyer has been selected as a 2023 GreenBook Future List Honoree.
Soban Ahmed: Helping Clients Help Newcomers
Soban Ahmed has gone from joining the team directly from Humber College's Research Analyst program in 2021, to supporting Logit’s largest client.
Big Picture: Researching Immigrant Markets
One of the key benefits of researching immigrant markets is that it allows businesses to gain insight into the unique needs and preferences of these communities.
Diversity and Inclusion in Sample Sets
Maintaining diversity and inclusion in sample sets when conducting a market research study is essential for a number of reasons.
Logit Group to Acquire Assets and Business of Issues & Answers
The Logit Group has agreed to acquire the assets and business of Issues & Answers (I&A) network, including I&A’s Virginia Beach office.
Danielle Rissmeyer joins The Logit Group as VP of Partner Success
The Logit Group is thrilled to announce that Danielle Rissmeyer has joined our team as Vice President, Partner Success.
The Logit Group Inc. Makes the GRIT Top 50 Most Innovative Companies List for the Third Year in a Row
The Logit Group is excited to announce that it has been named to the 2022 Greenbook Industry Trends (GRIT) list for the third year in a row, as one of the Top 50 Most Innovative MR Suppliers.