Disha Chudasama has always been interested in data, joining Logit in 2019 with a background in computer science and engineering. “It’s a perfect fit for me,” she says, “and I’m able to apply my skill set to surveys and focus groups to draw valuable conclusions from our market research data.” [...]
Since joining Logit in 2012, Stephanie Reid has taken a “leave no stone unturned” approach to her role as Senior Project Manager. That means getting as much information as possible from the clients — right at the outset of a project — in order to keep everyone informed and satisfied. [...]
As Human Resources Manager, Alisha Abji’s role is overarching, supporting every department and being an ally for staff and management. “I aim to empower everyone in their roles and ensure they have the tools to be successful,” she says, “while constantly looking for ways to make improvements.” Alisha joined Logit [...]
David Sharpe has seen the Programming department at Logit grow from a handful of team members — and early on, even less than that — to a fully-staffed and well-oiled group of programmers and data analysts. “The team is stronger now than we’ve ever been,” he says, “and that’s afforded [...]
Before Victoria Gobbo began her journey into the market research industry, she studied evolution on the social research side of things — complete with a poster of Charles Darwin on her wall. Now as a Project Coordinator for Logit, she gets to witness how her role within the industry — [...]
For Ali Hussain, it’s the smallest details that can provide the biggest results. His career journey from coding into data processing has given him the ability to derive rich insights from MR data points. “Based on small differences in syntax, I can interpret what the data is saying in several [...]
During her two years in the market research industry, Natalia Giraldo has been able to strike a delicate balance between anticipating the needs of both clients and her team members, and not making assumptions simply based on previous experience. “It’s all about navigating expectations and listening to a client’s desires,” [...]
Like so many long-time Logit employees, Matthew Proulx has grown up with the company, and the market research industry. He started as an interviewer at a call centre in Capreol, Ontario in 2007, and worked his way up towards his current Project Manager role. “The job is always intellectually stimulating,” [...]
The Logit Group — one of the market research industry’s most innovative and tech-driven firms — has recently partnered with NeoCurrency, one of the leading incentive providers in the market research space with access to over 500 brand incentives in North America. This integration with NeoCurrency completely customizes the [...]
No matter the industry, sticking with what’s comfortable and familiar is something of which we’re all guilty at times. For Rachel Tile, she makes a concerted effort to always be innovating — even when things are running smoothly — and refining Logit’s research execution processes. “Just because we’ve done things [...]