August 18, 2020 The Logit Group Announces New Scholarship for Black/African and Indigenous Students at Humber College Toronto, ON - Marketing research firm The Logit Group is investing in creating more opportunities for Black/African and Indigenous people in the field of market research. The scholarship will be available to Black/African [...]
The pandemic has given many Canadians the opportunity to slow down the pace and enjoy personal and family time. July 28, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Canadians have experienced during this period of time. With [...]
The vast majority of Canadians support making the wearing of masks mandatory in public places in their province, to help contain the COVID-19 virus. July 20, 2020 When asked to what extent Canadians support or oppose making the wearing of masks mandatory in public places, findings indicate there is clear [...]
Toronto, ON, July 7th, 2020 The Logit Group Inc. named to GRIT’s TOP 50 Most Innovative Companies List  The Logit Group is honored to announce that it has been named to the 2020 Greenbook Industry Trends (GRIT) Report TOP 50 Most Innovative MR Suppliers list. The list highlights the achievements [...]
The past several months has been a trying and disruptive period, both for our industry and the world. As the curve starts to level, more and more economic areas have begun the process of re-opening, marking both opportunities and challenges for us conducting in-person research. Since March, many of us [...]
Without a doubt, one of the most important aspects of any project managers job is to keep clients informed about a project’s progress. Whether it’s programming questions, discoveries during testing, or issues encountered during field, it’s essential to keep clients in the loop so that they can make an informed [...]
Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]
To all of our friends & colleagues, In light of the current COVID-19 virus, we are carefully monitoring the situation by following national and global updates and implementing measures to ensure our employees’ well being, in addition to ensuring reliable business continuity. We have not experienced any significant impact to [...]
Toronto, ON, March 10th, 2020 Paul Izzo joins The Logit Group Inc. The Logit Group, one of North America’s largest independently owned market research execution and data collection firms is pleased to announce that Paul Izzo has joined the team as Vice President, Sales & Business Development. In his new [...]
Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]