Are Labels on Canadian Products Clear to Consumers?
A majority of Canadians are seeking out Canadian products, but clear definitions are needed to help guide purchases.
Mastering the Power of Micro-Moments in Marketing
Leverage micro-moments to connect with consumers and drive engagement through personalization, video, and voice search strategies.
How Customer Journey Mapping Transforms Brand Strategy
Customer Journey Mapping can businesses improve customer experiences and drive business growth with actionable insights.
How to Measure Influencer Marketing ROI
At its core, Influencer Marketing ROI refers to the return on investment generated by an influencer marketing campaign.
How Social Listening is Shaping Authentic Brand Voices
Social listening isn’t just about catching trending hashtags or customer mentions; it’s about diving deeper into online conversations and unearthing the unspoken.
The Role of Brand Authenticity in Building Stronger Campaigns
Brand authenticity is not just about being true to your company’s mission; it’s about connecting with people on an emotional level.
How Predictive Analytics Can Drive Growth and Insights
Predictive analytics uses historical information combined with statistical algorithms and machine learning techniques to forecast future outcomes.
The Power of Behavioural Segmentation: Strategies for Smarter Marketing
Behavioural segmentation allows businesses to go beyond the surface and look at patterns like buying habits, brand loyalty, and usage frequency.
How to Optimize Your Marketing Strategy for Voice Search
Voice Search Optimization (VSO) refers to the process of adapting your content to make it more likely to appear in voice search results.
Why Your Brand Needs an Omnichannel Strategy to Survive and Thrive
An omnichannel strategy is the integration of various communication channels—digital and physical—to provide a unified customer experience.