AI in Market Research: Where It Helps, Where It Fails, and What to Watch
AI can improve market research workflows, but its value depends on where it operates, because quality issues caught after fielding are often too late to fix.
Good Tech Can Catch More. It Still Can’t Fix Bad Sample Strategy
Strong fraud detection can improve market research data quality, but technology alone cannot overcome weak sample strategy, recruitment bias, or poor audience composition.
Data Quality Symptoms Are Easy to Spot. Root Causes Are Harder to Catch
Poor open ends, speeding, and duplicate responses are often symptoms of deeper issues, making a layered approach essential for improving market research data quality.
Managing Multi-Country Brand Tracking Studies Without Losing Consistency
Multi-country brand tracking is one of the most operationally demanding programs in quantitative market research, and one of the most consequential.
How to Choose a Global Research Operations Partner
A strong global research operations partner helps research teams scale capacity, protect data quality, and manage complex international studies with confidence.
The Industry Didn’t Just Inherit a Data Quality Problem. It Priced Its Way Into One
The market research data quality problem is not just about bad respondents — it is rooted in how the industry operates.
Canadian Housing Price Expectations: What Canadians Predict for the Next 12 Months
Most Canadians expect housing prices to rise, though uncertainty and regional differences are shaping a more balanced outlook.
Gas Prices Impact on Canadians: Behavior Changes and Summer Travel Plans
Rising fuel costs are changing how Canadians drive, spend, and plan their summer travel
AI Usage in Canada: Most See AI as a Tool, Not a Companion
AI usage in Canada is now part of everyday life for most people, with two thirds of Canadians using at least one AI-based tool or service.
Canadian Savings Habits 2026: How Much Canadians Are Saving and What It Means for Financial Security
Canadian savings habits in 2026 show steady saving behavior overall, but widening gaps in retirement contributions and financial resilience.