The Genuine Impact of Artificial Intelligence in Marketing Research
It’s a little funny that AI—a term I used to associate with science fiction—is increasingly being used within the marketing research sector.
How ResTech is Transforming Market Research
ResTech, short for Research Technology, is a rapidly growing field that's transforming the way market research is conducted.
The Ultimate Guide to Choosing the Right Survey Panel Provider
Are you looking for a reliable and efficient survey panel provider to help you with your market research needs?
The Importance of Brand Tracking Studies for Your Business Growth
Brand tracking studies are a type of market research that helps businesses measure and track their brand awareness and customer loyalty.
Logit Congratulates 2022-23 BIPOC Scholarship Winners
The Logit Group is thrilled to announce the recipients of the 2022-2023 BIPOC Scholarship for Humber College's Research Analyst post-graduate certificate program.
How to Find High-Quality Market Research Near You
In today's ever-changing business landscape, having a clear understanding of your target audience and market is essential.
Danielle Rissmeyer Selected as 2023 GreenBook Future List Honoree
The Logit Group is absolutely thrilled to announce that Danielle Rissmeyer has been selected as a 2023 GreenBook Future List Honoree.
Soban Ahmed: Helping Clients Help Newcomers
Soban Ahmed has gone from joining the team directly from Humber College's Research Analyst program in 2021, to supporting Logit’s largest client.
Big Picture: Researching Immigrant Markets
One of the key benefits of researching immigrant markets is that it allows businesses to gain insight into the unique needs and preferences of these communities.
Diversity and Inclusion in Sample Sets
Maintaining diversity and inclusion in sample sets when conducting a market research study is essential for a number of reasons.