Tech Trends We’re Following For 2021

2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services. Digital offerings have become the new norm, and many long-range innovation plans have experienced exponential growth due to increased demand [...]

Chris Connolly on Supporting Clients’ Needs

For Chris Connolly, our Vice President of Research Services, success is learning what people want, and doing what he needs to do to make it happen. It seems like a simple concept, but a lot goes into making that concept into a reality; Chris is committed to that followthrough. Having [...]

Aref Munshi on Embracing MRx Technology

Aref Munshi, Vice President, Sales & Research Services, has been working in market research since the late 1980s and has seen the technological evolution of the industry firsthand. When Aref began his career in 1989, his work included both qualitative and quantitative research. The majority of this research took place [...]

Are Canadians considering electric vehicles?

A significant number of Canadians are considering purchasing an electric vehicle in the next year, a number which would be boosted by the availability of provincial and federal rebates.  December 3, 2020: The Federal Government’s recent fiscal update committed to spend $150 million over three years to build new electric [...]

Is live sports on TV important to Canadians

One-half of Canadians are passionate about watching live professional sports on TV, while a third say watching live sports on TV are not important at all.    December 1, 2020: In our most recent survey, we asked Canadians how important is it for them to be able to watch live sports [...]

Canadian pet owners increase during pandemic

November 27, 2020: Since the COVID-19 pandemic there has been an increase in pet ownership, with adoption rates rising as people stay home. Results from our research confirm that of current pet owners, a significant portion have obtained a pet since the pandemic started (18%). Overall, over one-half of Canadians [...]

Oscar Fernandes on international CSAT projects

We're highlighting the expertise of Oscar Fernandes, VP of Sales & Client Services at Logit. Oscar has been with us for six years and carries over 25 years of experience in Market Research. Here are his insights on international Voice-of-Customer/CSAT projects: Depending on the project requirements, while utilizing various methodologies [...]

Canadians mixed about drug decriminalization

November 26 2020: In light of changes recently made to certain American states’ rules around the criminality of possession of certain hard drugs, we asked Canadians in our recent survey whether they would support or oppose such a change to decriminalize hard drugs north of the border. Support is mixed, [...]

Canadians supportive of Daylight Savings Time

November 24, 2020: There has been ongoing discussion across the country regarding the possible elimination of the bi-annual time changes that are observed in nearly all provinces, and results from our most recent survey show that there would be wide support for making such a change. Across the country, the [...]

COVID-19 impacts mental and financial health

HALIFAX, November 5, 2020: In an ongoing effort to understand the impact of the global pandemic, Narrative Research has been asking Canadians about the impact they have experienced. The information in this release comes from two sources - the East Coast Voice online panel (including over 1,900 responses from Atlantic [...]