The past several months has been a trying and disruptive period, both for our industry and the world. As the curve starts to level, more and more economic areas have begun the process of re-opening, marking both opportunities and challenges for us conducting in-person research. Since March, many of us [...]
June 3, 2020: Canadians are generally comfortable with their province’s speed of re-opening businesses and services, though if anything, things are perceived as moving too quickly. During this process, residents are committed to ensuring safe practices in public spaces. A majority of (59%) Canadian residents feel the speed of re-opening [...]
Without a doubt, one of the most important aspects of any project managers job is to keep clients informed about a project’s progress. Whether it’s programming questions, discoveries during testing, or issues encountered during field, it’s essential to keep clients in the loop so that they can make an informed [...]
How Canadians will socialize and entertain themselves in the coming weeks and months will clearly be impacted by the pandemic. Without a sustained period of no new COVID-19 cases in their province or a vaccine being available, Canadians are not willing to engage in several activities. · Canadians are most [...]
In the coming weeks and months Canadians are unlikely to undertake activities beyond their job or a health-care visit, unless there is a sustained period of no new cases of COVID-19 in their province or a vaccine being available. Canadians are most likely to return to work, if possible, in [...]
Canadians recognize the importance of sharing their opinions at this crucial time, and largely feel now is an appropriate time to participate in research. The results from our first #COVID19 Omnibus are in. Click the link below to see the full results. This is the first of four research summaries [...]
Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]
To all of our friends & colleagues, In light of the current COVID-19 virus, we are carefully monitoring the situation by following national and global updates and implementing measures to ensure our employees’ well being, in addition to ensuring reliable business continuity. We have not experienced any significant impact to [...]
Toronto, ON, March 10th, 2020 Paul Izzo joins The Logit Group Inc. The Logit Group, one of North America’s largest independently owned market research execution and data collection firms is pleased to announce that Paul Izzo has joined the team as Vice President, Sales & Business Development. In his new [...]
Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]