Oscar Fernandes on international CSAT projects

We're highlighting the expertise of Oscar Fernandes, VP of Sales & Client Services at Logit. Oscar has been with us for six years and carries over 25 years of experience in Market Research. Here are his insights on international Voice-of-Customer/CSAT projects: Depending on the project requirements, while utilizing various methodologies [...]

Canadians mixed about drug decriminalization

November 26 2020: In light of changes recently made to certain American states’ rules around the criminality of possession of certain hard drugs, we asked Canadians in our recent survey whether they would support or oppose such a change to decriminalize hard drugs north of the border. Support is mixed, [...]

Canadians supportive of Daylight Savings Time

November 24, 2020: There has been ongoing discussion across the country regarding the possible elimination of the bi-annual time changes that are observed in nearly all provinces, and results from our most recent survey show that there would be wide support for making such a change. Across the country, the [...]

COVID-19 impacts mental and financial health

HALIFAX, November 5, 2020: In an ongoing effort to understand the impact of the global pandemic, Narrative Research has been asking Canadians about the impact they have experienced. The information in this release comes from two sources - the East Coast Voice online panel (including over 1,900 responses from Atlantic [...]

Extending Your CATI Reach

In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]

Canadians’ Preference In The US Election

Among Canadian adults, there is overwhelming support for Joe Biden in the upcoming American presidential election. At least three-quarters of Canadians in each of the country’s five regions would prefer Biden. October 23, 2020 CANADIANS’ PREFERENCE IN THE US PRESIDENTIAL ELECTION There is massive support for Democrat Joe Biden among [...]

Unmasking Qualitative Interviewing

The Covid-19 pandemic has now been with us for over half a year and looks likely to affect everyone, both personally and professionally, well into 2021. Without question, the corona virus has been an uber-disrupter forcing changes in just about every industry one can think of. When looking at the [...]

Validating Online Voter Respondents

With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]

Opposition to opening the Canada-U.S. border

Overall, there is moderate support for opening all provincial and territorial borders within Canada over the next month, without quarantine restrictions. Support is highest in Ontario and lowest in Atlantic Canada. September 11, 2020 OPENING THE CANADIAN BORDER TO THE UNITED STATES WITHIN THE NEXT MONTH There is strong opposition [...]