Mixed-Mode Data Collection for Government and Academia
Not only can mixed-mode improve response rates and geographic coverage, it can also provide a more comprehensive understanding of the research topic.
The Pros and Cons of Do-It-Yourself Market Research
Discover the advantages and disadvantages of do-it-yourself market research and how The Logit Group can help you achieve your research goals with our holistic approach.
Danielle Rissmeyer Selected as 2023 GreenBook Future List Honoree
The Logit Group is absolutely thrilled to announce that Danielle Rissmeyer has been selected as a 2023 GreenBook Future List Honoree.
Soban Ahmed: Helping Clients Help NewcomersÂ
Soban Ahmed has gone from joining the team directly from Humber College's Research Analyst program in 2021, to supporting Logitâs largest client.
Big Picture: Researching Immigrant Markets
One of the key benefits of researching immigrant markets is that it allows businesses to gain insight into the unique needs and preferences of these communities.
Clare Harrigan: Playing for the Front of the Jersey
When Clare Harrigan was 16 years old, she was a part-time market research interviewer. Fast forward to today and she is leading the revolution of MR technology, while supporting other women in the field. For Clare, being a trendsetter, a mentor, and an account manager is just a typical dayâs [...]
Paul Izzo: Logitâs Three-Pronged Approach
As Vice President of Sales & Business Development, Paul Izzoâs job is never boring. âIn market research, there is a constant need for problem-solving,â he says. âMethodologies will evolve and blend more over time.â Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves [...]
Extending Your CATI Reach
In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]
Unmasking Qualitative Interviewing
The Covid-19 pandemic has now been with us for over half a year and looks likely to affect everyone, both personally and professionally, well into 2021. Without question, the corona virus has been an uber-disrupter forcing changes in just about every industry one can think of. When looking at the [...]
Canadians moderately ok with COVID-19 response
With the exception of Quebec, residents in all Canadian regions and provinces are less confident in the measures taken by their provincial government to combat COVID-19 than they were in May. Canadian residents are appreciative of the provincial health care system during COVID-19, with the exception of Quebec where opinions [...]