In the coming weeks and months Canadians are unlikely to undertake activities beyond their job or a health-care visit, unless there is a sustained period of no new cases of COVID-19 in their province or a vaccine being available. Canadians are most likely to return to work, if possible, in [...]
Canadians recognize the importance of sharing their opinions at this crucial time, and largely feel now is an appropriate time to participate in research. The results from our first #COVID19 Omnibus are in. Click the link below to see the full results. This is the first of four research summaries [...]
Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]
To all of our friends & colleagues, In light of the current COVID-19 virus, we are carefully monitoring the situation by following national and global updates and implementing measures to ensure our employees’ well being, in addition to ensuring reliable business continuity. We have not experienced any significant impact to [...]
Toronto, ON, March 10th, 2020 Paul Izzo joins The Logit Group Inc. The Logit Group, one of North America’s largest independently owned market research execution and data collection firms is pleased to announce that Paul Izzo has joined the team as Vice President, Sales & Business Development. In his new [...]
Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]
Top 5 Market Research Predictions for 2020 This is the time of year when everybody seems to be making predictions. Within the realm of market research, I’ve seen quite a few articles forecasting methodologies and the impact of data privacy. From my own experience, here are five trends or changes [...]
Jake Pryszlak explores how blended methodology combines qualitative and quantitative research for robust insights and improved data triangulation.
Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]
The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]