Understanding Online Panels for Effective Market Research
Learn how online panels can help you gather valuable insights for effective market research, and how The Logit Group can assist you with our innovative and holistic approach.
Learn how online panels can help you gather valuable insights for effective market research, and how The Logit Group can assist you with our innovative and holistic approach.
Are you looking for a reliable and efficient survey panel provider to help you with your market research needs?
Brand tracking studies are a type of market research that helps businesses measure and track their brand awareness and customer loyalty.
Focus groups are incredibly important to what we do, as they offer a unique opportunity to create discussions and collaboration amongst respondents while building on each other’s opinions and ideas.
The Logit Group is your one-stop solution for qualitative research projects - from execution and management to completion.
Market research companies are faced with varying challenges and security threats when it comes to protecting their data.
Since Daniel Starch developed his theory in the 1920s that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective; companies have been using research as a means to gain a competitive edge on their competitors.
Shauna Tran understands the importance of multicultural representation in market research.
The past several months has been a trying and disruptive period, both for our industry and the world.
When Clare Harrigan was 16 years old, she was a part-time market research interviewer. Fast forward to today and she is leading the revolution of MR technology, while supporting other women in the field. For Clare, being a trendsetter, a mentor, and an account manager is just a typical day’s [...]