Re-shaping our face-to-face protocols
The past several months has been a trying and disruptive period, both for our industry and the world.
Tech trends we’re following for 2021
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services.
Humayun Khan: Representation within MRx
Humayun Khan was the first person to be hired in the Logit Group’s data department. Now, over a decade later, the Director of Data Services leads a team of five, with more growth on the horizon. However, running Logit’s data service is just one part of Humayun’s job. Along with [...]
Clare Harrigan: Playing for the Front of the Jersey
When Clare Harrigan was 16 years old, she was a part-time market research interviewer. Fast forward to today and she is leading the revolution of MR technology, while supporting other women in the field. For Clare, being a trendsetter, a mentor, and an account manager is just a typical day’s [...]
Tech Trends We’re Following For 2021
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services. Digital offerings have become the new norm, and many long-range innovation plans have experienced exponential growth due to increased demand [...]
COVID-19 impacts mental and financial health
HALIFAX, November 5, 2020: In an ongoing effort to understand the impact of the global pandemic, Narrative Research has been asking Canadians about the impact they have experienced. The information in this release comes from two sources - the East Coast Voice online panel (including over 1,900 responses from Atlantic [...]
Extending Your CATI Reach
In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]
Unmasking Qualitative Interviewing
The Covid-19 pandemic has now been with us for over half a year and looks likely to affect everyone, both personally and professionally, well into 2021. Without question, the corona virus has been an uber-disrupter forcing changes in just about every industry one can think of. When looking at the [...]
Validating Online Voter Respondents
With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]
Top 5 Emerging Tech Trends in Market Research
It’s hard to believe that there was once a time when research was collected using a pen and paper. The last 10 years have seen the research space evolve at breakneck speed, largely thanks to improvements in technology and the way in which we store and access data. Emerging tech [...]