2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services. Digital offerings have become the new norm, and many long-range innovation plans have experienced exponential growth due to increased demand [...]
In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]
The Covid-19 pandemic has now been with us for over half a year and looks likely to affect everyone, both personally and professionally, well into 2021. Without question, the corona virus has been an uber-disrupter forcing changes in just about every industry one can think of. When looking at the [...]
With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]
It’s hard to believe that there was once a time when research was collected using a pen and paper. The last 10 years have seen the research space evolve at breakneck speed, largely thanks to improvements in technology and the way in which we store and access data. Emerging tech [...]
The pandemic has given many Canadians the opportunity to slow down the pace and enjoy personal and family time. July 28, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Canadians have experienced during this period of time. With [...]
The vast majority of Canadians support making the wearing of masks mandatory in public places in their province, to help contain the COVID-19 virus. July 20, 2020 When asked to what extent Canadians support or oppose making the wearing of masks mandatory in public places, findings indicate there is clear [...]
The past several months has been a trying and disruptive period, both for our industry and the world. As the curve starts to level, more and more economic areas have begun the process of re-opening, marking both opportunities and challenges for us conducting in-person research. Since March, many of us [...]
Without a doubt, one of the most important aspects of any project managers job is to keep clients informed about a project’s progress. Whether it’s programming questions, discoveries during testing, or issues encountered during field, it’s essential to keep clients in the loop so that they can make an informed [...]
Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]