After nearly 25 years in market research, Dan Hamill is more convinced than ever that it’s the people that drive the industry’s progress forward. “For what we do, performance is a measure of an individual,” he says, “and if you don’t have the right individuals, there’s nothing to measure.” Logit’s [...]
When Michael Churcher got his start with Logit in 1995, the company had two computers, and there was no IT department to speak of at all. Now as Vice President, Information Technology, he understands the overall machine - perhaps more than any Logit team member. “I literally built the machine,” [...]
For more than 25 years, Hamish Brailey has been all about problem solving and delivering top-quality solutions from the field operations side of market research. “Resolving issues, developing new processes and figuring out new ways to execute our work, those are the things I enjoy most,” he says. While the [...]
Disha Chudasama has always been interested in data, joining Logit in 2019 with a background in computer science and engineering. “It’s a perfect fit for me,” she says, “and I’m able to apply my skill set to surveys and focus groups to draw valuable conclusions from our market research data.” [...]
Since joining Logit in 2012, Stephanie Reid has taken a “leave no stone unturned” approach to her role as Senior Project Manager. That means getting as much information as possible from the clients — right at the outset of a project — in order to keep everyone informed and satisfied. [...]
As Human Resources Manager, Alisha Abji’s role is overarching, supporting every department and being an ally for staff and management. “I aim to empower everyone in their roles and ensure they have the tools to be successful,” she says, “while constantly looking for ways to make improvements.” Alisha joined Logit [...]
David Sharpe has seen the Programming department at Logit grow from a handful of team members — and early on, even less than that — to a fully-staffed and well-oiled group of programmers and data analysts. “The team is stronger now than we’ve ever been,” he says, “and that’s afforded [...]
Before Victoria Gobbo began her journey into the market research industry, she studied evolution on the social research side of things — complete with a poster of Charles Darwin on her wall. Now as a Project Coordinator for Logit, she gets to witness how her role within the industry — [...]
For Ali Hussain, it’s the smallest details that can provide the biggest results. His career journey from coding into data processing has given him the ability to derive rich insights from MR data points. “Based on small differences in syntax, I can interpret what the data is saying in several [...]
During her two years in the market research industry, Natalia Giraldo has been able to strike a delicate balance between anticipating the needs of both clients and her team members, and not making assumptions simply based on previous experience. “It’s all about navigating expectations and listening to a client’s desires,” [...]