Keeping Market Research Data Safe and Secure
Market research companies are faced with varying challenges and security threats when it comes to protecting their data.
How to Gain a Competitive Edge Using MR
Since Daniel Starch developed his theory in the 1920s that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective; companies have been using research as a means to gain a competitive edge on their competitors.
Yvonne Dela Doe-Demosse: Humber Scholarship
We are honored to congratulate Yvonne Dela Doe-Demosse as the second recipient of our Humber College Research Analyst BIPOC scholarship. Yvonne feels she’s “on the right path” since receiving the scholarship, and tells us how her time at Humber has prepared her to enter the market research industry. https://youtu.be/QGw0R_5wOWE [...]
Multicultural Best Practices
Shauna Tran understands the importance of multicultural representation in market research.
Re-shaping our face-to-face protocols
The past several months has been a trying and disruptive period, both for our industry and the world.
Tech trends we’re following for 2021
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services.
Agnes Klich: A Company with a Good Heart
When Agnes Klich was asked to describe The Logit Group, she did not hesitate with her answer. “Logit is a company with a good heart.” The answer comes easy for our Vice President, Project Management, as she witnesses the heart of the company on a daily basis. Agnes began working [...]
Marwo Nour: Humber College BIPOC Scholarship
We’re thrilled to congratulate Marwo Nour, the first recipient of our Humber College Research Analyst BIPOC scholarship. Marwo wants to research and address issues related to social and health inequities - specifically for BIPOC and those of low socioeconomic status. She is also currently on a placement with CAMH on [...]
Humayun Khan: Representation within MRx
Humayun Khan was the first person to be hired in the Logit Group’s data department. Now, over a decade later, the Director of Data Services leads a team of five, with more growth on the horizon. However, running Logit’s data service is just one part of Humayun’s job. Along with [...]
Victor Lindo: Enthusiasm and Curiosity
If you need something fixed, Victor Lindo is on the case. As Logit’s Vice President, Data Management, Victor does more than just oversee programming and data (though he does that too); he’s the one to call to make things work. “They usually put me where there’s problems,” Victor jokes. However, [...]