About Steve Male

Steve serves as the Executive VP of Innovation & Strategic Partnerships at The Logit Group. He boasts over 12 years of market research expertise, currently focusing on AI development, cutting-edge technology, and API-driven tools to enhance sample feasibility and data quality. A respected speaker at major North American market research conferences, he illuminates the future of tech forward methodologies.

Canadians moderately ok with COVID-19 response

With the exception of Quebec, residents in all Canadian regions and provinces are less confident in the measures taken by their provincial government to combat COVID-19 than they were in May. Canadian residents are appreciative of the provincial health care system during COVID-19, with the exception of Quebec where opinions [...]

Top 5 Emerging Tech Trends in Market Research

It’s hard to believe that there was once a time when research was collected using a pen and paper. The last 10 years have seen the research space evolve at breakneck speed, largely thanks to improvements in technology and the way in which we store and access data. Emerging tech [...]

Canadian’s want improvement in long-term care

A systemic review of long-term care facilities, notably in terms of management and level of staffing, is considered paramount.  September 2, 2020 With many long-term care facilities across the Country having been severely impacted by COVID-19, Canadian residents were asked to what extent attention needs to be afforded to this [...]

Pandemic Quality Time for Americans

August 31, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Americans have experienced during this period of time. With home isolation and social distancing in place, most Americans have been afforded the opportunity to undertake activities to a [...]

Americans unlikely to go beyond their job

• Americans are most likely to go to work in-person, if possible, and shop in-person for non-essential items, in the coming weeks and months. By contrast, only a quarter or fewer Americans are likely to take a flight or take a taxi, Uber, or Lyft. • Although there is some [...]

Americans not optimistic about vaccine

Once available, only two thirds anticipate that they will personally get the vaccination. August 31, 2020 With considerable efforts underway to develop and test a vaccination for COVID-19, Americans were asked how confident they are that a vaccine will be available to the public before the end of 2020. Only [...]

Logit Group Awarded 2020 Marketing TechAward

August 21, 2020 The Logit Group awarded 2020 Sales and Marketing Technology Award Toronto, Ontario. The Logit Group has been awarded the 2020 Sales and Marketing Technology (Sammy) Award for its work advancing insights through technological innovation, namely its multi-modal interviewing platform, as well as its Votified real-time voter research [...]

New Scholarship for Black & Indigenous Students

August 18, 2020 The Logit Group Announces New Scholarship for Black/African and Indigenous Students at Humber College Toronto, ON - Marketing research firm The Logit Group is investing in creating more opportunities for Black/African and Indigenous people in the field of market research. The scholarship will be available to Black/African [...]

Canadians slow down the pace during pandemic

The pandemic has given many Canadians the opportunity to slow down the pace and enjoy personal and family time. July 28, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Canadians have experienced during this period of time. With [...]

Canadians support mandatory masks in public

The vast majority of Canadians support making the wearing of masks mandatory in public places in their province, to help contain the COVID-19 virus. July 20, 2020 When asked to what extent Canadians support or oppose making the wearing of masks mandatory in public places, findings indicate there is clear [...]