Choose Logit For All Your Consumer Audience Research Needs
The Logit Group’s consumer audience is a community developed for researchers by researchers using online, phone, or in-person methodologies.
Kirsten Tkach: Always Innovating
With 15 years of experience in the market research industry, Kirsten Tkach has observed many evolutions and changes — some seismic, and some more nuanced.
Logit Congratulates BIPOC Scholarship Winners
The Logit Group is pleased to announce that Pamela Abi and Raquel Sinclair are the recipients of the 2021-2022 BIPOC Scholarship.
Sakshi Nagpal: Making an Impact Through Data
Sakshi Nagpal assists with the internal management of the PM team, testing questionnaires, managing panels.
Jay Thordarson: The Next Generation of Qual
Qualitative research is experiencing a digital transformation, and Jay Thordarson is at the forefront of this innovation.
The Logit Group Wins 2022 BIG Innovation Award
The Logit Group is proud to announce that it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group.
Kristie Harris: Thinking big-picture
Whether it’s a global academic study or customer satisfaction work, Kristie Harris enjoys the variety and complexity of her role as Senior Project Manager. “I like being given more challenging problems to solve,” she says, “and having my hands in a bit of everything keeps things interesting.” For Kristie, seeing [...]
Dan Hamill: Meeting the challenge of execution
After nearly 25 years in market research, Dan Hamill is more convinced than ever that it’s the people that drive the industry’s progress forward. “For what we do, performance is a measure of an individual,” he says, “and if you don’t have the right individuals, there’s nothing to measure.” Logit’s [...]
Michael Churcher: A passion for technology
When Michael Churcher got his start with Logit in 1995, the company had two computers, and there was no IT department to speak of at all. Now as Vice President, Information Technology, he understands the overall machine - perhaps more than any Logit team member. “I literally built the machine,” [...]
Hamish Brailey: Increased efficiency
For more than 25 years, Hamish Brailey has been all about problem solving and delivering top-quality solutions from the field operations side of market research. “Resolving issues, developing new processes and figuring out new ways to execute our work, those are the things I enjoy most,” he says. While the [...]