Humayun Khan: Representation within MRx

Humayun Khan was the first person to be hired in the Logit Group’s data department. Now, over a decade later, the Director of Data Services leads a team of five, with more growth on the horizon. However, running Logit’s data service is just one part of Humayun’s job. Along with [...]

Victor Lindo: Enthusiasm and Curiosity

If you need something fixed, Victor Lindo is on the case. As Logit’s Vice President, Data Management, Victor does more than just oversee programming and data (though he does that too); he’s the one to call to make things work. “They usually put me where there’s problems,” Victor jokes. However, [...]

Paul Izzo: Logit’s Three-Pronged Approach

As Vice President of Sales & Business Development, Paul Izzo’s job is never boring.  “In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.”  Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves [...]

Tech Trends We’re Following For 2021

2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services. Digital offerings have become the new norm, and many long-range innovation plans have experienced exponential growth due to increased demand [...]

Chris Connolly on Supporting Clients’ Needs

For Chris Connolly, our Vice President of Research Services, success is learning what people want, and doing what he needs to do to make it happen. It seems like a simple concept, but a lot goes into making that concept into a reality; Chris is committed to that followthrough. Having [...]

Aref Munshi on Embracing MRx Technology

Aref Munshi, Vice President, Sales & Research Services, has been working in market research since the late 1980s and has seen the technological evolution of the industry firsthand. When Aref began his career in 1989, his work included both qualitative and quantitative research. The majority of this research took place [...]

Are Canadians considering electric vehicles?

A significant number of Canadians are considering purchasing an electric vehicle in the next year, a number which would be boosted by the availability of provincial and federal rebates.  December 3, 2020: The Federal Government’s recent fiscal update committed to spend $150 million over three years to build new electric [...]

Is live sports on TV important to Canadians

One-half of Canadians are passionate about watching live professional sports on TV, while a third say watching live sports on TV are not important at all.    December 1, 2020: In our most recent survey, we asked Canadians how important is it for them to be able to watch live sports [...]

Canadian pet owners increase during pandemic

November 27, 2020: Since the COVID-19 pandemic there has been an increase in pet ownership, with adoption rates rising as people stay home. Results from our research confirm that of current pet owners, a significant portion have obtained a pet since the pandemic started (18%). Overall, over one-half of Canadians [...]