How Edge Computing is Revolutionizing Market Research
With edge computing, businesses can now process data at the source, which means quicker insights and the ability to act on data as it is generated.
Mastering Mobile-First Survey Design: 10 Proven Practices
As businesses and researchers strive to connect with their audience, it has become imperative to adapt survey designs to cater to the mobile user experience
Understanding Fraud Prevention in Research
In the dynamic landscape of research, where data is the currency of progress, the threat of fraud looms large.
Augmented Reality and Physiometric Data: Enhancing Product Research Strategies
In the ever-evolving landscape of technology and consumer expectations, businesses are constantly seeking innovative ways to enhance their product research strategies.
Understanding Consumer Receptivity to Advertising on OTT Devices
In the rapidly evolving landscape of digital advertising, Over-The-Top (OTT) devices have emerged as a powerful channel for reaching consumers.
The Genuine Impact of Artificial Intelligence in Marketing Research
It’s a little funny that AI—a term I used to associate with science fiction—is increasingly being used within the marketing research sector.
How ResTech is Transforming Market Research
ResTech, short for Research Technology, is a rapidly growing field that's transforming the way market research is conducted.
Michael Churcher: A passion for technology
When Michael Churcher got his start with Logit in 1995, the company had two computers, and there was no IT department to speak of at all. Now as Vice President, Information Technology, he understands the overall machine - perhaps more than any Logit team member. “I literally built the machine,” [...]
Tech trends we’re following for 2021
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services.
Clare Harrigan: Playing for the Front of the Jersey
When Clare Harrigan was 16 years old, she was a part-time market research interviewer. Fast forward to today and she is leading the revolution of MR technology, while supporting other women in the field. For Clare, being a trendsetter, a mentor, and an account manager is just a typical day’s [...]