Top 5 Emerging Tech Trends in Market Research

It’s hard to believe that there was once a time when research was collected using a pen and paper. The last 10 years have seen the research space evolve at breakneck speed, largely thanks to improvements in technology and the way in which we store and access data. Emerging tech [...]

Canadian’s want improvement in long-term care

A systemic review of long-term care facilities, notably in terms of management and level of staffing, is considered paramount.  September 2, 2020 With many long-term care facilities across the Country having been severely impacted by COVID-19, Canadian residents were asked to what extent attention needs to be afforded to this [...]

Pandemic Quality Time for Americans

August 31, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Americans have experienced during this period of time. With home isolation and social distancing in place, most Americans have been afforded the opportunity to undertake activities to a [...]

Americans unlikely to go beyond their job

• Americans are most likely to go to work in-person, if possible, and shop in-person for non-essential items, in the coming weeks and months. By contrast, only a quarter or fewer Americans are likely to take a flight or take a taxi, Uber, or Lyft. • Although there is some [...]

Americans not optimistic about vaccine

Once available, only two thirds anticipate that they will personally get the vaccination. August 31, 2020 With considerable efforts underway to develop and test a vaccination for COVID-19, Americans were asked how confident they are that a vaccine will be available to the public before the end of 2020. Only [...]

Canadians slow down the pace during pandemic

The pandemic has given many Canadians the opportunity to slow down the pace and enjoy personal and family time. July 28, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Canadians have experienced during this period of time. With [...]

Canadians support mandatory masks in public

The vast majority of Canadians support making the wearing of masks mandatory in public places in their province, to help contain the COVID-19 virus. July 20, 2020 When asked to what extent Canadians support or oppose making the wearing of masks mandatory in public places, findings indicate there is clear [...]

Re-shaping Our Face-to-Face Protocols

The past several months has been a trying and disruptive period, both for our industry and the world.  As the curve starts to level, more and more economic areas have begun the process of re-opening, marking both opportunities and challenges for us conducting in-person research. Since March, many of us [...]

Communication is key: But how much is too much?

Without a doubt, one of the most important aspects of any project managers job is to keep clients informed about a project’s progress. Whether it’s programming questions, discoveries during testing, or issues encountered during field, it’s essential to keep clients in the loop so that they can make an informed [...]

Interviewing Respondents During Difficult Times

Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]