2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services. Digital offerings have become the new norm, and many long-range innovation plans have experienced exponential growth due to increased demand [...]
For Chris Connolly, our Vice President of Research Services, success is learning what people want, and doing what he needs to do to make it happen. It seems like a simple concept, but a lot goes into making that concept into a reality; Chris is committed to that followthrough. Having [...]
Aref Munshi, Vice President, Sales & Research Services, has been working in market research since the late 1980s and has seen the technological evolution of the industry firsthand. When Aref began his career in 1989, his work included both qualitative and quantitative research. The majority of this research took place [...]
We're highlighting the expertise of Oscar Fernandes, VP of Sales & Client Services at Logit. Oscar has been with us for six years and carries over 25 years of experience in Market Research. Here are his insights on international Voice-of-Customer/CSAT projects: Depending on the project requirements, while utilizing various methodologies [...]
In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]
Among Canadian adults, there is overwhelming support for Joe Biden in the upcoming American presidential election. At least three-quarters of Canadians in each of the countryâs five regions would prefer Biden. October 23, 2020 CANADIANSâ PREFERENCE IN THE US PRESIDENTIAL ELECTION There is massive support for Democrat Joe Biden among [...]
Election season in our industry is an especially busy period where we find ourselves handling a large volume of time sensitive political projects, primarily through phone or on-line data collection. Typically, the period begins after Labour Day and by the time October rolls around, our dedicated public affairs team is [...]
The Covid-19 pandemic has now been with us for over half a year and looks likely to affect everyone, both personally and professionally, well into 2021. Without question, the corona virus has been an uber-disrupter forcing changes in just about every industry one can think of. When looking at the [...]
With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]
Overall, there is moderate support for opening all provincial and territorial borders within Canada over the next month, without quarantine restrictions. Support is highest in Ontario and lowest in Atlantic Canada. September 11, 2020 OPENING THE CANADIAN BORDER TO THE UNITED STATES WITHIN THE NEXT MONTH There is strong opposition [...]