Tim Sinke describes his role as Logit’s Chief Operating Officer as “bringing people and process together in a research environment”. As client and industry needs are constantly changing, it’s imperative that market research companies remain focused on meeting timelines to bring technology-driven solutions to the marketplace, while also shortening product [...]
Every newcomer has a different story, and a different path to North America. Four Ethnic Voice Accord panelists recently shared their stories about how they've had their voices heard by taking part in a variety of EVA surveys. Michael Sayaman explained how EVA gives new North Americans a platform to [...]
Market research companies are faced with varying challenges and security threats when it comes to protecting their data.
Since Daniel Starch developed his theory in the 1920s that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective; companies have been using research as a means to gain a competitive edge on their competitors.
We are honored to congratulate Yvonne Dela Doe-Demosse as the second recipient of our Humber College Research Analyst BIPOC scholarship. Yvonne feels she’s “on the right path” since receiving the scholarship, and tells us how her time at Humber has prepared her to enter the market research industry. https://youtu.be/QGw0R_5wOWE  [...]
Shauna Tran understands the importance of multicultural representation in market research.
The past several months has been a trying and disruptive period, both for our industry and the world.
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services.
When Agnes Klich was asked to describe The Logit Group, she did not hesitate with her answer. “Logit is a company with a good heart.” The answer comes easy for our Vice President, Project Management, as she witnesses the heart of the company on a daily basis. Agnes began working [...]
We’re thrilled to congratulate Marwo Nour, the first recipient of our Humber College Research Analyst BIPOC scholarship. Marwo wants to research and address issues related to social and health inequities - specifically for BIPOC and those of low socioeconomic status. She is also currently on a placement with CAMH on [...]