Is live sports on TV important to Canadians

One-half of Canadians are passionate about watching live professional sports on TV, while a third say watching live sports on TV are not important at all.    December 1, 2020: In our most recent survey, we asked Canadians how important is it for them to be able to watch live sports [...]

Canadian pet owners increase during pandemic

November 27, 2020: Since the COVID-19 pandemic there has been an increase in pet ownership, with adoption rates rising as people stay home. Results from our research confirm that of current pet owners, a significant portion have obtained a pet since the pandemic started (18%). Overall, over one-half of Canadians [...]

Oscar Fernandes on international CSAT projects

We're highlighting the expertise of Oscar Fernandes, VP of Sales & Client Services at Logit. Oscar has been with us for six years and carries over 25 years of experience in Market Research. Here are his insights on international Voice-of-Customer/CSAT projects: Depending on the project requirements, while utilizing various methodologies [...]

Canadians mixed about drug decriminalization

November 26 2020: In light of changes recently made to certain American states’ rules around the criminality of possession of certain hard drugs, we asked Canadians in our recent survey whether they would support or oppose such a change to decriminalize hard drugs north of the border. Support is mixed, [...]

Canadians supportive of Daylight Savings Time

November 24, 2020: There has been ongoing discussion across the country regarding the possible elimination of the bi-annual time changes that are observed in nearly all provinces, and results from our most recent survey show that there would be wide support for making such a change. Across the country, the [...]

COVID-19 impacts mental and financial health

HALIFAX, November 5, 2020: In an ongoing effort to understand the impact of the global pandemic, Narrative Research has been asking Canadians about the impact they have experienced. The information in this release comes from two sources - the East Coast Voice online panel (including over 1,900 responses from Atlantic [...]

Extending Your CATI Reach

In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]

Canadians’ Preference In The US Election

Among Canadian adults, there is overwhelming support for Joe Biden in the upcoming American presidential election. At least three-quarters of Canadians in each of the country’s five regions would prefer Biden. October 23, 2020 CANADIANS’ PREFERENCE IN THE US PRESIDENTIAL ELECTION There is massive support for Democrat Joe Biden among [...]

Unmasking Qualitative Interviewing

The Covid-19 pandemic has now been with us for over half a year and looks likely to affect everyone, both personally and professionally, well into 2021. Without question, the corona virus has been an uber-disrupter forcing changes in just about every industry one can think of. When looking at the [...]