David Sharpe has seen the Programming department at Logit grow from a handful of team members — and early on, even less than that — to a fully-staffed and well-oiled group of programmers and data analysts. “The team is stronger now than we’ve ever been,” he says, “and that’s afforded [...]
Before Victoria Gobbo began her journey into the market research industry, she studied evolution on the social research side of things — complete with a poster of Charles Darwin on her wall. Now as a Project Coordinator for Logit, she gets to witness how her role within the industry — [...]
For Ali Hussain, it’s the smallest details that can provide the biggest results. His career journey from coding into data processing has given him the ability to derive rich insights from MR data points. “Based on small differences in syntax, I can interpret what the data is saying in several [...]
During her two years in the market research industry, Natalia Giraldo has been able to strike a delicate balance between anticipating the needs of both clients and her team members, and not making assumptions simply based on previous experience. “It’s all about navigating expectations and listening to a client’s desires,” [...]
Like so many long-time Logit employees, Matthew Proulx has grown up with the company, and the market research industry. He started as an interviewer at a call centre in Capreol, Ontario in 2007, and worked his way up towards his current Project Manager role. “The job is always intellectually stimulating,” [...]
The Logit Group — one of the market research industry’s most innovative and tech-driven firms — has recently partnered with NeoCurrency, one of the leading incentive providers in the market research space with access to over 500 brand incentives in North America. This integration with NeoCurrency completely customizes the [...]
No matter the industry, sticking with what’s comfortable and familiar is something of which we’re all guilty at times. For Rachel Tile, she makes a concerted effort to always be innovating — even when things are running smoothly — and refining Logit’s research execution processes. “Just because we’ve done things [...]
In many ways, Adriana Soto was well-equipped to handle the “new normal” brought on by the COVID-19 pandemic. Working remotely from Costa Rica with Logit since 2015, she understands the value of technology in keeping colleagues connected, and how innovative tools can improve market research gathering methods. “You can’t always [...]
Laura Franklin’s career in market research has come full circle. She holds the distinction of being the first placement student from Humber College’s Research Analyst program to join Logit in 2014. Seven years later, Laura is now Director, Project Management, and trains new team members — including those from Humber [...]
When asked to describe her role as Project Manager, Gurpreet Kaur summed it up neatly in one word: diplomat. “I make sure that everyone’s happy, both internally and externally,” she says, “and I liaise between the team and client to ensure the job is completed.” Gurpreet joined Logit in 2018 [...]
