Agnes Klich: A Company with a Good Heart

When Agnes Klich was asked to describe The Logit Group, she did not hesitate with her answer. “Logit is a company with a good heart.” The answer comes easy for our Vice President, Project Management, as she witnesses the heart of the company on a daily basis. Agnes began working [...]

Marwo Nour: Humber College BIPOC Scholarship

We’re thrilled to congratulate Marwo Nour, the first recipient of our Humber College Research Analyst BIPOC scholarship. Marwo wants to research and address issues related to social and health inequities - specifically for BIPOC and those of low socioeconomic status. She is also currently on a placement with CAMH on [...]

Humayun Khan: Representation within MRx

Humayun Khan was the first person to be hired in the Logit Group’s data department. Now, over a decade later, the Director of Data Services leads a team of five, with more growth on the horizon. However, running Logit’s data service is just one part of Humayun’s job. Along with [...]

Victor Lindo: Enthusiasm and Curiosity

If you need something fixed, Victor Lindo is on the case. As Logit’s Vice President, Data Management, Victor does more than just oversee programming and data (though he does that too); he’s the one to call to make things work. “They usually put me where there’s problems,” Victor jokes. However, [...]

Paul Izzo: Logit’s Three-Pronged Approach

As Vice President of Sales & Business Development, Paul Izzo’s job is never boring.  “In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.”  Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves [...]

Tech Trends We’re Following For 2021

2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services. Digital offerings have become the new norm, and many long-range innovation plans have experienced exponential growth due to increased demand [...]

Chris Connolly on Supporting Clients’ Needs

For Chris Connolly, our Vice President of Research Services, success is learning what people want, and doing what he needs to do to make it happen. It seems like a simple concept, but a lot goes into making that concept into a reality; Chris is committed to that followthrough. Having [...]

Aref Munshi on Embracing MRx Technology

Aref Munshi, Vice President, Sales & Research Services, has been working in market research since the late 1980s and has seen the technological evolution of the industry firsthand. When Aref began his career in 1989, his work included both qualitative and quantitative research. The majority of this research took place [...]

Are Canadians considering electric vehicles?

A significant number of Canadians are considering purchasing an electric vehicle in the next year, a number which would be boosted by the availability of provincial and federal rebates.  December 3, 2020: The Federal Government’s recent fiscal update committed to spend $150 million over three years to build new electric [...]