About Steve Male

Steve serves as the Executive VP of Innovation & Strategic Partnerships at The Logit Group. He boasts over 12 years of market research expertise, currently focusing on AI development, cutting-edge technology, and API-driven tools to enhance sample feasibility and data quality. A respected speaker at major North American market research conferences, he illuminates the future of tech forward methodologies.

Matthew Proulx: Pace, progress and process

Like so many long-time Logit employees, Matthew Proulx has grown up with the company, and the market research industry. He started as an interviewer at a call centre in Capreol, Ontario in 2007, and worked his way up towards his current Project Manager role. “The job is always intellectually stimulating,” [...]

Logit Group Partners with NeoCurrency

   The Logit Group — one of the market research industry’s most innovative and tech-driven firms — has recently partnered with NeoCurrency, one of the leading incentive providers in the market research space with access to over 500 brand incentives in North America. This integration with NeoCurrency completely customizes the [...]

Rachel Tile: Empowering and encouraging

No matter the industry, sticking with what’s comfortable and familiar is something of which we’re all guilty at times. For Rachel Tile, she makes a concerted effort to always be innovating — even when things are running smoothly — and refining Logit’s research execution processes. “Just because we’ve done things [...]

Adriana Soto: Maintaining a strong connection

In many ways, Adriana Soto was well-equipped to handle the “new normal” brought on by the COVID-19 pandemic. Working remotely from Costa Rica with Logit since 2015, she understands the value of technology in keeping colleagues connected, and how innovative tools can improve market research gathering methods. “You can’t always [...]

Laura Franklin: Doing and teaching

Laura Franklin’s career in market research has come full circle. She holds the distinction of being the first placement student from Humber College’s Research Analyst program to join Logit in 2014. Seven years later, Laura is now Director, Project Management, and trains new team members — including those from Humber [...]

Gurpreet Kaur: a culture of ongoing learning

When asked to describe her role as Project Manager, Gurpreet Kaur summed it up neatly in one word: diplomat. “I make sure that everyone’s happy, both internally and externally,” she says, “and I liaise between the team and client to ensure the job is completed.” Gurpreet joined Logit in 2018 [...]

Shauna Tran: Facilitating success

  For Shauna Tran, every day is different, and every project has its own unique set of data points and challenges. So it’s no surprise that Shauna’s role as Client Success Manager is a multi-faceted one. Like many Logit employees, Shauna got her start in the Research Analyst program at [...]

Anne Arzaga: Get to the destination together

Anne Arzaga had a good feeling about joining Logit right from the initial interview in early 2020. It quickly became a conversation that broke from the standard interview questions, and that sparked her interest. “It was actually a fun interview,” Anne says, “and I had a really good feeling leaving [...]

Brian Dizon: Leading by example

Brian Dizon has only been with Logit for a year or so, but he’s quickly become an integral part of the programming team, which he calls a “well-oiled machine”. As Manager of Programming, Brian leads the department while also supporting other divisions when needed. “Helping others see successful results is [...]

Stephanie Figueroa: Walking a path to success

When Stephanie Figueroa joined the Logit team as an interviewer to help pay for her high school prom, it started her down a path that she has successfully walked her entire career. Now as a Project Manager, Stephanie retains an aspect of every role she’s played, from interviewer to quality [...]