Multicultural Best Practices
Shauna Tran understands the importance of multicultural representation in market research.
Re-shaping our face-to-face protocols
The past several months has been a trying and disruptive period, both for our industry and the world.
Tech trends we’re following for 2021
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services.
Agnes Klich: A Company with a Good Heart
When Agnes Klich was asked to describe The Logit Group, she did not hesitate with her answer. “Logit is a company with a good heart.” The answer comes easy for our Vice President, Project Management, as she witnesses the heart of the company on a daily basis. Agnes began working [...]
Marwo Nour: Humber College BIPOC Scholarship
We’re thrilled to congratulate Marwo Nour, the first recipient of our Humber College Research Analyst BIPOC scholarship. Marwo wants to research and address issues related to social and health inequities - specifically for BIPOC and those of low socioeconomic status. She is also currently on a placement with CAMH on [...]
Humayun Khan: Representation within MRx
Humayun Khan was the first person to be hired in the Logit Group’s data department. Now, over a decade later, the Director of Data Services leads a team of five, with more growth on the horizon. However, running Logit’s data service is just one part of Humayun’s job. Along with [...]
Victor Lindo: Enthusiasm and Curiosity
If you need something fixed, Victor Lindo is on the case. As Logit’s Vice President, Data Management, Victor does more than just oversee programming and data (though he does that too); he’s the one to call to make things work. “They usually put me where there’s problems,” Victor jokes. However, [...]
Clare Harrigan: Playing for the Front of the Jersey
When Clare Harrigan was 16 years old, she was a part-time market research interviewer. Fast forward to today and she is leading the revolution of MR technology, while supporting other women in the field. For Clare, being a trendsetter, a mentor, and an account manager is just a typical day’s [...]
Paul Izzo: Logit’s Three-Pronged Approach
As Vice President of Sales & Business Development, Paul Izzo’s job is never boring. “In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.” Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves [...]
Tech Trends We’re Following For 2021
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services. Digital offerings have become the new norm, and many long-range innovation plans have experienced exponential growth due to increased demand [...]